Jennifer Stone

sparks@sparks-stone.com

I’m a User Researcher with a decade of experience understanding customer needs. I use AI tools to efficiently gather and synthesize data so I can focus on distilling engaging narratives about customer responses to products.

My process broadly involves

• prioritizing the right questions to answer

• designing a research plan and executing on it

• distilling themes and actionable insights

• delivering those findings in a variety of forms, including presentations & visual formats.  

More recently, I have sought out projects using AI tools and researching AI products, including some freelance work with Graft AI and an EdTech startup, Numerade, where I helped launch their chatbot, Ace. Currently, I’m full time at ADP where I work on Assist, an AI platform, as well as the ADP mobile experience.

From 2020 - 2023, I’ve been working in the e-comm space. First, for the double-sided digital asset marketplace, Creative Market, where I worked with the complexity of a customer base that included both buyers and sellers of digital assets. Then with Hallmark, working as the only UXR person on the digital team with a specific focus on personalized greeting cards.

From 2018 - 2020, I did contract work and ran my own research & consulting company.

From 2010 - 2018 I worked at Asana in a variety of roles, including founding member of the admin team, founding member of the customer support team, founding member of the customer success team, second experience researcher, and a founding member of the New York office. 

In addition to me experience in the tech industry and a Psychology degree from Stanford University, I am well versed in customer service roles and internal process building and I also have experience in the beauty, automotive, restaurant, and retail industries. I deeply understand how both customers and employees impact business goals and outcomes.  For more details on my background, check out my LinkedIn.