https://www.sparks-stone.com/about daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/4af9e1b6-74ff-4d01-b2fc-026980ba2038/recent+no+background.jpg About https://www.sparks-stone.com/work daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1576429063232-EU6OI6AR6FZB16V4EOP7/Rating%2BScale%2BExample.jpg Work Rating scales and approach based on techniques discussed in Chapter 9 of Designing & Engineering Time: The Psychology of Time Perception in Software by Steven C. Seow, Ph.D. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1576429034707-CRD2MXX8U0TLGZX8NU6P/Browser%2BPreference%2BQuestions.jpg Work Preference questions per task and overall. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/6d6ecf82-faf7-4c2e-ab93-ace10725267b/Buyer+2x2 Work - Make it stand out Buyer Archetypes arranged on 2x2 (Time & Money Spent on site). Buyers all begin as Window Shoppers and move into another Archetype. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1532967671391-34EY48OXOQ4KUN7GRTKY/Segmentation+Activity.png Work A mad-libs based activity for participants to share how they worked. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1532737349807-YW2BVJLM2H2GIWIFETPX/Timeline+Expected.png Work The left screen is the same project as the above image but the right screen shows more of what was expected by participants when initially clicking into this project's Timeline. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/eb0bc905-ca51-4529-ab69-385d044dfb92/Seller+Archetype%3A+CNBO Work - Make it stand out An in depth look at a Seller Archetype https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1532967919595-M92X87X6B8WBGITUFX13/Attribute+scales.png Work Possible profiles based on behaviors in line with the hunt statement. Some of these were later validated and refined into the final profile groups. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/e8dba2f6-31a1-41d5-99ad-212b9af3f79a/CNBO+Attribute+Scale+Range Work - Make it stand out The blue area shows where the Seller Archetype, Creator not business owner, could fall along each attribute scale. In particular, they tended to deprioritize marketing skills. https://images.squarespace-cdn.com/content/v1/5ac24e289f8770748858a6df/1532735280797-0EAJKG6KKTRGD6GBZ45H/Timeline+Actual.png Work Here on the left is a fairly populated project built in the List view of Asana. There are Sections (headings), assignees, due dates and some other structural elements created by the project owner. On the right was the initial moment participants had when clicking into the Timeline tab for this project. The moment on the right did not feel familiar nor represent the project on the left during that first moment with Timeline. https://www.sparks-stone.com/about-skye daily 0.75 2023-09-21 https://images.squarespace-cdn.com/content/v1/55491642e4b0cb0b033d590e/1454970845913-DZ05SM2XYLT8HM57U9UJ/jessiebush_wethepeople_deadlponies1.jpg About https://images.squarespace-cdn.com/content/v1/55491642e4b0cb0b033d590e/1454970889071-KVXU3YEM4GJ4VP0W0ZVF/jessiebush_croatia_traveldiary1.jpg About https://www.sparks-stone.com/new-page-1 daily 0.75 2023-09-21